Tag Archives: Brickman

Why the weather doesn’t make you happy

“If only I lived in a warmer place, I would be so much happier”

One of the most pervasive misconceptions about happiness that I encounter is that weather and climate strongly influence happiness. It is a persistent beliefs, and even in the view of evidence, I typically fail to persuade people of the opposite. Let me put it out there, loud and clear: no, moving to a place with better weather will not make you happier.

Why is this – admittedly, counterintuitive – statement true?

Two phenomena explain why. The first one: focus illusion.

Focus illusion

‘Focus illusion’ is the phenomenon that when people evaluate two alternative scenarios – say, living in Northern and in Southern Europe – they only focus on one element. Amsterdam is grey and rainy, while Barcelona is sunny and warm, hence life in Barcelona must be better.

But life is made up from a lot more than the weather. A day in Amsterdam doesn’t only involve a rainy bike ride to the office. It may also include a long meeting with clients, a backlog of work emails to clear, catching some friends for a few drinks, and watching an episode of your favourite series before falling asleep. A day in Barcelona may start with a commute by bus through morning traffic, and then elapse in exactly the same way as one in Amsterdam. That massively reduces the impact of weather!

A famous study by Nobel Prize winner Daniel Kahneman and co-author David Schkade backs up the ‘focus illusion’. For their study – nicely titled ‘Does living in California make people happy’ – they asked students in the US Midwest (Michigan and Ohio) and in Southern California to evaluate either their own life satisfaction, or the life satisfaction of a student in the other region.

Both Californians and Midwesterners predicted Californians to be happier, and students’ ratings suggested that the better climate would contribute to higher happiness levels. However, there were no discernable difference in both the happiness levels found and the contribution of climate to those happiness levels.

As Kahneman and Schkade phrase the focus illusion they found: “Easily observed and distinctive differences between locations are given more weight in such judgments than they will have in reality.” Overall, academic research indicates that other factors – primarily,  social relations, work and financial situation, and health, have a lot larger influence on happiness.

Adaptation

But now say you’re a person who is a lot more sensitive to the weather than the average person. Say that you are meteopathic, sensitive to temperatures, or suffer from seasonal affective disorder (SAD, also known as winter depression). Even in those cases, moving to a place with a more suitable climate may result in a bit more comfort, it may not meaningfully affect your longer-term quality of life.

‘Adaptation’ is the reason why. When something changes in our life – say, we get a new car – it is amazing in the beginning. The first few rides are wonderful. But over time, the novelty wears off. And after a few months, a great new car is not a source of satisfaction anymore.

This adaptation affect is very strong, and it is one of the reasons why we always ‘need’ more material goods and experiences, running the ‘hedonic treadmill’. A seminal study by Brickman et al., a classic in social psychology, shows how strong the effect can be. The scholars study small groups of paralyzed accident victims, lottery winners, as well as a control group. As time passed, both lottery winners and people getting paralyzed in an accident adapted to their changing situation and returned to their previous level of happiness.

By extension: if you move from Amsterdam to Barcelona or from the Midwest to California, you’ll benefit in the first three months or so, but afterwards it won’t make a difference anymore. No, warmer weather really won’t make you any happier.

Illustration by Maroussia Klep, earlier published by Ionic magazine and For A State of Happiness

Illustration by Maroussia Klep, earlier published by Ionic magazine and For A State of Happiness

The manufacture of happiness

This article was written by Jasper Bergink and Maroussia Klep and was first published in the fifth issue of Ionic Magazine (www.ionicmagazine.co.uk), a wonderful magazine that aims to bridge the gap between two seemingly distant disciplines: art and science. The artwork is by Maroussia Klep.

IONIC painting Maroussia

The manufacture of happiness

Have you ever desired to be in the place of this happy family on the cover of magazines, or to live the same passionate love story as that couple on a TV show? Our society – probably more than any other before – makes you feel the urge to “be happy”. At the same time, the trick of consumerism is to make happiness a never ending and unattainable quest.

How would you react if we told you that you actually have the capacity to manufacture your own happiness?

As Abraham Lincoln reportedly put it some 150 years ago, “people are just as happy as they make up their minds to be.” Since then, behavioural researchers have worked hard to put scientific terms on this observation. Dan Gilbert, a professor in psychology at Harvard University, distinguishes two terms to describe this phenomenon: natural and synthetic happiness. The first refers to happiness as we usually tend to picture it: the deep feeling of joy you experience when you finally get the job you wanted or date the person you are in love with. Synthetic happiness however is a feeling of happiness that you can unconsciously create, even when you do not get what you wanted. Remarkably, Gilbert claims that synthesised happiness makes you feel as good and is as long-lasting as the natural ‘version’.

Adaptation

This is all very appealing but it opens a new question: how can one attain or ‘manufacture’ this alternative state of happiness? As a matter of fact, it does not require any special trick. It lies actually at the heart of human nature and relies on the amazing capacity of every person to adapt to his environment. This holds both for changes in the physical world around us as in psychological terms. A famous study by Brickman, Coates and Janoff-Bulman compared the happiness levels of three groups: lottery winners, paraplegics (as a result of an accident), and people who hadn’t won a lottery nor were disabled. Common sense would make one inclined to think that the lottery winners would have a higher level of happiness than the disabled. On the short term, this must be true. Brickman and his team realised however that this initial effect had completely gone within a year. As time passed, participants adapted to their new situation, with no measurable difference in their respective happiness levels one year after the win of the lottery or the accident.

Human nature is of course more complex. One of the main obstacles in today’s society, which hampers our ability to manufacture happiness through adaptation, is the abundance of choice to which one is confronted. Excessive freedom, and the availability of multiple alternatives, can act as a paralysing factor. The study of Barry Schwartz is enlightening in this regard to understand the ‘paradox of choice’. During his observations, participants in a supermarket were offered the opportunity to taste and purchase six jams. In another setup, the number of jams was 24. Unexpectedly, Schwartz realised that when the number of jams increased, the level of interest and of purchase decreased rather than increased.

Limit your options

From these observations it can be concluded that too much freedom can actually be detrimental to one’s level of happiness. When faced with a limited number of options, a person can more easily adapt to his or her limits and make the most out of what is available. In other words, it makes ‘synthesizing’ easier. This observation is certainly not an argument to set ambitions aside and be complacent. On the contrary, it is by identifying your own ambitions and striving to attain your personal objectives that you will attain the highest levels of satisfaction. There is no point in considering fifteen different careers that are not fit to you. This will only make you unhappy. Instead, the lesson learned here is to focus on what you want and to restrict your panel of possibilities to what could give you most satisfaction – then, whatever the result, synthetic happiness will do the rest!