Tag Archives: Consumption

Less is more: a minimalist life

I’ve spent some time the last month in packing, storing, and reordering, as I moved recently. It made me realise how much stuff I own: books I’ve read a long time ago, clothes I don’t wear, postcards and pictures reminding me of ancient times in my own life, scientific articles to prepare my thesis while in university, all kind of random small objects… so much stuff!

When I was in this reflective mood, I met a guy who has a lot more minimalist approach to life than I did. I’ll call him Alex, because that is his name. Alex lived in various countries throughout his life, and ended up in Brussels around a year ago. He rents a room here, and all his own possessions fit in two suitcases. (Funnily, he admitted he owns seven pairs of underwear, so he needs to do laundry at leat once per week, but is thinking of buying more of them).

Alex doesn’t necessarily define himself a minimalist, but there any people who do. For some, it means picking a certain lifestyle which is less about stuff and more about experiences. For others, there clearly is a sport in it to count and reduce the number of items they own, to 288 items only, to 100, or even 50 or below. Some go by with less than seven pieces of underwear. To be honest, most of cheat a little: they may count three pieces of underwear as one item!

Does less stuff equal more happiness?

Have the minimalists found a pathway to happiness in a time when storage centers are booming business? The science on stuff and happiness is not that clear. According to this post, minimalism is a tool that can help people reassess their priorities. For instance, when the focus shifts away from owning stuff and towards spending money on experiences or social relations, that is something that contributes to happiness.

From research on the relation between consumption, money, and happiness, we know for a long time time that there are ‘hedonic adaptation’ and a ‘hedonic treadmill’ effects. Once we acquire something new, we quickly get used to it, and need to buy other things again to retain this feeling. Hence, material goods do not create lasting happiness, and we up storing boxes and boxes of stuff outside our house.

To the contrary, spending money on special experiences works, says professor Michael Norton. You might not remember anything anymore about the experience of buying a piece of clothing five years ago. But I bet you remember a special outing you did, like going skydiving or a hike with friends.

Storage centers, a booming business.

Storage centers, a booming business.

It’s decluttering and ordering, not minimising, that matters

One of the great benefits of minimalism, wrote one of the bloggers I read, is the following: you never have to look search for anything, and cleaning your apartment takes only a couple of minutes. But all good virtues come in moderation. A couple of more extreme people like Alex aside, probably most of us are better off with just a bit less and better organised stuff, not a minimal amount of stuff.

Looking at blogs and book titles, there is an enormous hype around ‘decluttering’. This term simply means clearing ‘clutter’ out of our houses and our lives, by throwing (or giving) away clothes, books, and household items you don’t need. When all your stuff is in your life and your house for a reason – be it because of a practical use, or sentimental value – you’re in a situation where less is more.

Am I tempted to throw away all my books and become a minimalist? Absolutely not. I have selected and re-selected my collection, and I cherish those books I’ve kept. I like to believe that everything I own is there for a reason.

These chaps may disagree. But to me, it’s not the number of items in your life that counts, but the life in your items.

 

How will you buy your happiness

Money can’t buy happiness, or so goes the common wisdom.

money can't buy happiness

Some say that despite this, it is more comfortable crying in a Porsche than on a bicycle. Others say that even if money can’t buy you happiness, it can buy a jet ski, which is pretty close.

money happiness jetski

TEDx speaker Michael Norton offers his own take on the matter. His research illustrates that if you think that money can’t buy happiness, you’re just not spending it right.

Norton is an associate professor in Business Administration at Harvard University and the co-author of ‘Happy Money: The Science of Smarter Spending.’ Of their five principles on happy money, I would like to focus on two: buying experiences and investing in others.

Buying experiences
One of the best ways to get the most bang for your happiness buck is to spend money on experiences. It’s not material goods, but rather, the special moments in our lives that we cherish. No matter what we buy, we adapt to material goods quickly. A new pair of shoes or amazing coffee machine will only retain its magic for a short period of time. Memories of special moments spent with fun people, however, don’t fade. Therefore, Norton’s advice is to go see a friend that you haven’t seen for a long time when the opportunity arises, and accept a monetary loss to book that great trip to Latin America. The fulfillment you’ll get will be a lot higher than for any luxury good purchase.

Spending money on others
A second way to ‘invest’ money in happiness is to spend it on others. In Norton’s talk, he explains the experiment that lead to this conclusion. And to test it, they gave money away. The setup of the experiment was simple: they gave Canadian students small amounts of money, around $5 or $20. Half were instructed to use it to buy something for themselves; the other half were asked to get a little gift for someone else. At the end of the day, the students answered a short survey about their happiness.

The conclusions were clear: for the students who bought something for themselves – say, a coffee or makeup – there were no major differences in happiness. But those who had bought something for others reported higher happiness levels. Further studies confirmed that the effect does not apply only to this particular demographic (Canadian students), but that the patterns were strikingly similar in Uganda and nearly everywhere else.

How will you buy your happiness?

An earlier version of this post was published on the blog of TEDxAmsterdam, as part of my series ‘TED & Happiness’, exploring some of the fifty plus talks related to happiness in TED’s library. Earlier posts covered flow (Mihaly Csikszentmihalyi) and ‘happiness advantage‘ (Shawn Achor).

Thanks to Tori Egherman for editing and for the illustration below.

SPENDING-ON